A Study on Effectiveness of WhatsApp Messages Regarding Improved Agricultural Production Technology Disseminated by KVK, Dewas, MP A Study on Effectiveness of WhatsApp Messages Regarding Improved Agricultural Production Technology Disseminated by KVK, Dewas, MP
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Abstract
New agricultural technologies are generated by research institutes, universities, private companies, and the farmers themselves. The role of research and advisory services are to give highly accurate, specific and unbiased technical and management information, and advice in direct response to the needs of their clients. Due to poor linkages between research and advisory services, the adoption of new agricultural technologies by farmers is often very slow and research is not focusing on the actual needs of farmers. As social networking (WhatsApp) continues to grow and attract more users, it is important to research the possible and perceived opportunities, benefits, and risks of using this technology. Hence, keeping this in mind proposed the on-going study with 120 farmers (WhatsApp beneficiaries) of Dewas district. It is revealed from the study that the higher number of the WhatsApp beneficiaries found sometimes effective regarding overall WhatsApp messages followed by never effective and always effective of overall WhatsApp message in agricultural development.
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